Having a regularly issued newsletter and blog has been a long time coming for us. In all honestly, marketing is not our strongest suit. Our strong suits (Amy's and mine) are passion, hard work, and grit (ok, there are probably other 'suits' too, but bear with me). Now, at just over 12 years in business, I think we're ready (ha!). So, without further ado, let's get this new and improved, newsletter/blog launched!
Springtime is terribly exciting for tea people and tea merchants. The new harvest teas stream in from late March all the way through the end of May and even early June. We've got lots of new teas on order that haven't arrived yet and to make room on the shelves we're having a 15% off sale
all tea, tea wares and even tea clubs at our online tea shop. Just use the code APRIL TEA SALE
at checkout to redeem (sale ends April 2019).
This is a great time to stock up on some of your favorites or try something new that might be more expensive than what you would otherwise buy if it weren't on sale.
One of our core beliefs at The Steeping Room (both the online store and the Austin, TX restaurant and tea shop) is that we want to be able to offer something for everyone. For the tea merchant part of our business, that means that we offer a very wide variety of types and origins of teas. We offer artisanal teas, daily drinker teas, blended teas, flavored teas, and herbal teas. We are fully committed to the idea that Tea is for Everyone. It doesn't matter what you like to drink or how you like to drink it - you should just do your own true tea self. I'm proud as a peacock to offer a wide variety of high quality, affordable teas for all types of tea lovers.
That being said, however, it does make the marketing of these teas challenging as people tend to fall into four camps as tea lovers:
- People who drink almost entirely unblended, unflavored teas
- People who drink almost entirely blended or unblended English style teas that are not flavored
- People who primarily drink flavored teas
- People who primarily drink herbal teas
With all that in mind, here are some of my personal recommendations to scoop up during this sale.
This has long been a Steeping Room classic flavored tea and is suitable for almost any type of tea drinker (except those who don't do caffeine). The tea is smooth, floral, and a bit fruity. Frankly I find it a bit celebratory because it's just such an elegant tea. If you haven't had a chance to try it, this is a good time to get it at a discount.
I personally adore this tea. It's very clean, very fragrant, and very wild. Even the smell of the dry leaves is amazing. It's a leafy sun-dried tea from a pristine environment in Yunnan. It's a bit expensive, but truly worth every penny in my opinion. This is a tea suitable for people who prefer unblended, unflavored teas.
This just came in and I'm super excited to share it with you. This tea fella right here is what I call 'easy drinking.' It's smooth and sweet with crazy delicious notes of toasty cooked sugars. It is an unblended, unflavored tea from Laoshan in Shandong Province made from a Dragonwell varietal (hence the name).
For tea lovers who enjoy rich, medium bodied black teas from India, this tea is a real standout. The tea liqour is so smooth and clean tasting with just the right amount of astringency to stand up to the addition of milk and sugar if that's how you enjoy your tea. I think it's a great example of the expressiveness of some Assamese black teas.